[It’s 5 Pillars time again. New to the game? Check back each day and take 5 minutes to read the Pillar of the day. Then identify yourself at the end with a 1, 2, or 3. What’s that? See you at the end…]
It seems like everybody’s trying to get in on the act.
You’ve got all these people who are very successful businessmen from Zig Ziglar to Donald Trump coming into to MLM. I guess they think that since they’re sooooo successful in traditional business that this must be easy, quick money – a piece of cake. But they’re not doing so hot. Zig’s company bit the dust. And Trump’s company is lethargic. Why aren’t they winning?
Let’s face it. MLM is it’s own beast. It’s got it’s own dynamics. It’s own special rules. Frankly, if you haven’t been on both the distributor side AND the corporate side you’ve got no business running a network marketing company. We can debate this ‘til the cows come home, but it’s been proven through history that every time it’s ever been tried without those qualifications it’s been a dismal and utter failure. A total crash and burn.
Which brings me to Unicity’s leadership. Here’s one thing that’s flat out impressive about this company: Most people never make $22 Million in this industry – much less achieving that later in life – and still have the vigor and life left in you to go and run a company. But that’s Unicity’s CEO, Stewart Hughes!
15 years in Wall Street Investment Banking. Then a Monster Run at Unicity (nee Rexall) with Mr. Hughes locking up the top earner title. And THEN pulling together the investor group to buy the company and take on the CEO role. Talk about the Energizer Bunny!
What gets me is that Stewart is leading this thing for real – both at Corporate AND in the field. He’s making the hard decisions at headquarters. And he’s supporting the builder base. Globally.
Business qualified. Field Proven. Battle Tested. That’s a unique and compelling Management “Edge” that Unicity has that’s a key ingredient to success that a lot of companies simply don’t have.
Speaking of “a lot of companies”, check this out. Do you know how many network direct sales / network marketing / mlm companies have been started since the 1950s?
Brace yourself. 51,000. Yes! That’s a lot of companies.
But here’s the real shocker. $100 Million/year is where Real Momentum hits and you have a long-term winner. Guess how many of the 51,000 have ever hit $100 Million in sales/year? This is gonna mess you up. Ready? Only 37! Seriously.
Do the math. That’s .00073. Those are your odds of choosing a winner from amongst the startups. You’re more likely to win the Scratch Off from your local gas station! Better yet, take your startup money to Vegas!
Enter Strong and Stable. $200 Million/year and 18 years old mean Unicity’s not going anywhere.
Tired of starting over every 3 years? This is your deal.
With this type of stability, you don’t have shipping and warehousing problems. Or any of the other growing pains that you typically deal with in a startup.
No crystal ball required here. You can predict the future based on history. Solid Management. Solid company. Unicity’s a long-term player. And a long-term winner.
Ok, so Unicity’s got Pillar 1 surrounded. Where does that put you? Take a minute to identify yourself as a 1, 2, or 3:
1) Thanks for the education. I didn’t know Stewart Hughes had it going on like that! And I’m “All In” for Solid & Stable. Count me in. I’m ready to get started. What’s the next step?
2) You learn something new every day – $22 Million as a distributor? Nice! This is sounding very good to me. But I still need more info. See you tomorrow for Pillar 2.
3) I actually prefer my MLM CEOs to be novices. As a matter of fact, the Greener the better! Mistakes, poor judgment, and growing pains really get me going. I’m out, T.Gray. You can keep your Solid & Stable.
Go ahead. Post a comment and let me know if you’re a 1, 2, or 3. If you prefer privacy, email me at firstname.lastname@example.org and let me know. Of course, you can always call me directly at 347.668.9484. Just do something.
Meet me back here tomorrow for Pillar 2 – The Products.